Company Information

“Easy to Understand, Create, and Achieve”
Delivering High-Quality Content to Enrich Lives Worldwide

We are a publishing house dedicated to developing and distributing a wide range of books and digital content centered around hobbies, practical skills, and everyday living. Our specialty lies in handmade crafts such as sewing, knitting, and DIY projects, but our offerings extend to a diverse array of themes, including gardening, home improvement, cooking, illustration, puzzles, children’s books, health, fortune-telling, and spirituality. Across all these fields, we embrace the philosophy of “easy to understand, create, and achieve” by providing clear instructions and precise explanations of the highest quality.

In an age where the demand and value of physical books continue to evolve, we focus on creating moments that enrich the heart in today’s fast-paced, information-saturated world. We believe that detailed guides for pursuing hobbies and information that nurture both the mind and body are timeless treasures that will remain valuable across generations.

Looking ahead, we aim to position ourselves as a unique “boutique” publisher, offering an extensive variety of high-quality informational books and products. By leveraging diverse platforms suited to the needs of the times, we are committed to delivering valuable content to audiences both in Japan and around the world.

Company Name	BOUTIQUE-SHA, inc.
Address	1-8-3 Hirakawa-cho, Chiyoda-ku, Tokyo 102-8620, Japan Google Map
Tel	+81-3-3234-2001 (Representative)
Corporate Website	https://www.boutique-sha.co.jp/
Established	March 27, 1972
Business Activities	• Publishing and selling books • Selling and distributing e-books and digital content • Buying and selling overseas copyrights • Website management • E-commerce operations
Officers	President and Representative Director: Satoru Shimura Executive Vice President: Yoshiaki Fukuda Senior Managing Director: Shizuko Kosuge Director: Noriaki Sakabe Auditor: Toshio Itoh
Number of Employees	70
Capital	21,000,000 JPY

Company History

1972	Founded as a women’s fashion specialty publishing company in Shibuya-ku, Tokyo by Shiro Shimura. Launched the women’s fashion magazine “Lady Boutique.”
1973	Launched the women’s fashion magazine “Katei Yosai” (later renamed “Femail”).
1974	Launched the children’s clothing magazine “Kodomo Boutique” (later renamed “CUTITO”).
1979	Launched the music magazine “Gekkan Kayokyoku.” Completed the company’s headquarters building in Chiyoda-ku, Tokyo. Current headquarters office building
1983	Established a new handicrafts editorial department. Subsequently, published a wide range of single-volume books on sewing, knitting, crafts, cooking, and more.
1988	Launched the “Yoi Ko to Mama no Anime Ehon” (Good Child and Mom’s Animated Picture Book) series of 80 volumes.
1993	Launched the educational magazine “Kantan Oekaki” (Easy Drawing). Launched the photography magazine “Fukei Shashin” (Landscape Photography).
1995	Acquired a separate building adjacent to the headquarters building.
1997	Launched a gardening series.
2001	Established a new editorial management department. Expanded the range of publications to include computers, mobile phones, beauty, and more.
2003	Launched the painting magazine “Shiki Sai Painting.” Launched the sewing magazine “Cotton Friend.” Launched the nail art magazine “Nail UP!”
2004	Launched the music magazine “Karaoke ONGAKU.” Launched the bead accessories specialty magazine “Beads Friend.” Launched the housing and construction-related magazine “Exterior & Garden.”
2006	Merged with Boutique Building, inc. Launched the Disney handmade series. Subsequently, developed many character-licensed products.
2009	Merged with Joa, inc.
2013	Started selling e-books.
2015	Acquired the publication rights to the patchwork magazine “Patchwork Kyoshitsu” (Patchwork Classroom) and launched it.
2017	Started publishing various multimedia (developed products).
2018	Renamed the editorial management department to the general editorial department. Strengthened the system for producing content in a wider range of genres.
2019	Acquired the publication rights to the gardening magazine “Yasai Dayori” (Vegetable Letter) and launched it.
2022	Opened a company-owned EC site. In addition to existing products, it also sells original kit products.
2023	Acquired the publication rights to the health magazines “Sokai” (Vigorous Health), “Anshin” (Reassurance), and the spiritual magazine “Yuhobika” , the owned media “Tokusengai web,” and other health and spiritual content. Developed the health series “Boutique Supplement.”

Since then, the company has been publishing a wide range of books and electronic books, as well as electronic content, in addition to various handicraft books and practical lifestyle books.

Please contact us:
web@boutique-sha.co.jp